ZM GRAPHICS • Carol Zuber-Mallison

Custom infographics, GIS, cartography, and data visualizations for print, web, and presentation


Experience icon

EXPERIENCE I have four decades in visual communications working all sizes of companies. I'm strong in taking raw data and figuring the best way to visually tell the story.

Knowledge icon

KNOWLEDGE For 25 years I have been a successful freelancer doing infographics on almost every subject – oil/gas, environment, travel, biotech, behavioral sciences, law, anthropology. Bring it on.

Journalism skills icon

JOURNALISM SKILLS My degree is from University of Missouri School of Journalism. I emphasize content over design. I bring a lot of reporting/editing skills so I can often flag your copy errors before your boss does. Resume

Technical skills icon

TECH SKILLS My main software is Adobe Illustrator but I work in a lot of programs--and now GIS! AI is vector-based so it can output to any size and almost any format. Software Skills

Speed icon

SPEED I'm "paper trained" from working at major newspapers so I'm faster than most. I'm good at grasping concepts and reducing the drafts needed. However, don't assume I'm available. Contact me first. I juggle a lot of clients. Contact

Personality icon

PERSONALITY I'm not a prima donna; I love working with art directors because it makes my work better. I'm also patient walking newbies through the process. I do graphics, but my goal is "no problems." The Process


I'm back from internship at Smithsonian...it was great!

For six weeks this summer I was an intern at the Smithsonian Institution in Washington, D.C. Best thing I've ever done for kickstarting the brain.

Smithsonian Institute icon

I worked in the Facilities Knowledge Management department of the Office of Business Administration and Technical Services. I studied how SI's new standards for Building Information Modeling (BIM) integrate into their construction and design process and support their GIS databases.

My intern project was to build a training program for the design managers who oversee SI's 1,600 existing buildings and the upcoming rehab of the National Air and Space Museum.

My first step was figuring out each step of the BIM process and building it into a poster-sized diagram. Then I built a often humorous, hour-long animated Powerpoint that walked through the process. I also made the diagram into an online pdf with hotlinks that could be emailed to the design managers and link them to the proper BIM reference materials. SI had originally thought they might need to do a thick, dry training manual but I was able to convey all the same information with a single diagram.

Click image above to see my SI process diagram.
Contact me if you would like to view the BIM Powerpoint.

Colorado atlas winning awards

Cover of Colorado: A Historical Atlas

One of my favorite projects, Colorado: A Historical Atlas, has been named best history book by Colorado Humanties and also winner of the High Plains Book Award as best non-fiction. The atlas, published by University of Oklahoma Press, was a labor of love with author Tom Noel. I built more than 100 color maps for the book, some of them requiring topographical backgrounds built from USGS Digital Elevation Model (DEM) data. Click here to see a map from the book.

Cover of Portrait of Route 66

Get your kicks on Route 66

If you get your kicks from history, art, and design, check out Portrait of Route 66 from University of Oklahoma Press. It is a fun tour of images from the Curt Teich Postcard Archives and I got to do a really fun retro map.

Cover of Texas: A Historical Atlas

Don't mess with Texas

My first atlas, Texas: A Historical Atlas, is still going strong and was named best reference book by Texas Library Association. A map from the book.

Cover of Texas Almanac

...and if that's not enough about Texas

One of the largest projects I've done was redrawing all the maps for the Texas Almanac — the source for all things Texas. I took the hand-drawn black and white maps, upgraded them to color digital images and added topographic backgrounds. The project included redrawing 254 counties and 34 subject maps. Click here to see one of my favorite maps from the almanac.


Samples of freelance infographic images by Carol Zuber-Mallison
Samples of freelance data visualizations by Carol Zuber-Mallison
Samples of freelance custom maps by Carol Zuber-Mallison
Samples of freelance GIS cartography by Carol Zuber-Mallison
Samples of freelance social media and web graphics by Carol Zuber-Mallison
Samples of freelance timelines by Carol Zuber-Mallison
Samples of freelance process graphics by Carol Zuber-Mallison
Samples of freelance animation graphics by Carol Zuber-Mallison
Samples of freelance illustrations, icons and Powerpoint presentations by Carol Zuber-Mallison


ExxonMobil Environmental Defense Fund Kosmos Energy Audubon Cengage college textbooks University of Oklahoma Press AT&T Platte River Power Company Suwanee Valley Electric CareWave WRTI public radio Centriq Nutrition


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NATIONAL AUDUBON SOCIETY: Social media graphic started with GIS shape files and then morphed into Adobe Illustrator for color and pattern work. Click image to see entire infographics enlarged.

TEMPLE EMANU-EL: Dimensional map of the temple's campus in Dallas. Map was used for event celebrating their recent construction. Click image to see map enlarged.


FORT WORTH/TARRANT COUNTY AGGIE MOMS CLUB A T-shirt design for one of my favorite groups. They raise enough money each year to fund 10 scholarships to Texas A&M University.